Virality is a Virus (Rebecca Black Friday)

March 21, 2011 at 12:18 am | Posted in Other | Leave a comment

Thought I would take time out of my development hiatus to highlight one of the web’s biggest ironies.

First, let’s take a look at one particular YouTube video which has, in all senses of the word, gone viral. If you’ve already seen it, feel free not to click it again — you know where I’m going with this.

Noting the date of Rebecca Black’s “Friday” YouTube launch, as of the time of this post, it averages to just under 1,000,000 views per day. More importantly, she was recently highlighted in Good Morning America and constantly hounded with parodies by everyone with a video camera on YouTube.

For better or for worse, Rebecca Black has gone viral.

A disclaimer: in complete honesty, I do not like the song. I don’t see myself liking it down the line either, albeit its catchy-ness. A lot of people share this sentiment; a majority of the videos featuring Rebecca Black has at least a 4:1 ratio of dislikes to likes. Right now, it is quite possible that she is among the most hated tweens in America.

And yet her name grows in popularity.

Call it infamy, but in the age of the Internet, 20+ million views on a music video will only… ONLY benefit an artist. Even if she goes down as one of the worst singers in the world, she will still be known as the person who took a global audience by storm. THAT, carries weight in the music industry — some of the best artists in the world could never accomplish what a seemingly bad singer did.

It goes against every logical argument (at least personally) but for whatever reason, “Friday” would probably pave the way for Rebecca’s singing career. This is because she has haters and supporters in the MILLIONS. Her virality has indeed become an unstoppable virus; any positive or negative comment at this point will simply further her cause.  It is a guarantee that we’ll see more of Rebecca Black in the future; what interests me is how she will ride this wave.



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