Thought I would take time out of my development hiatus to highlight one of the web’s biggest ironies.
First, let’s take a look at one particular YouTube video which has, in all senses of the word, gone viral. If you’ve already seen it, feel free not to click it again — you know where I’m going with this.
Noting the date of Rebecca Black’s “Friday” YouTube launch, as of the time of this post, it averages to just under 1,000,000 views per day. More importantly, she was recently highlighted in Good Morning America and constantly hounded with parodies by everyone with a video camera on YouTube.
For better or for worse, Rebecca Black has gone viral.
A disclaimer: in complete honesty, I do not like the song. I don’t see myself liking it down the line either, albeit its catchy-ness. A lot of people share this sentiment; a majority of the videos featuring Rebecca Black has at least a 4:1 ratio of dislikes to likes. Right now, it is quite possible that she is among the most hated tweens in America.
And yet her name grows in popularity.
Call it infamy, but in the age of the Internet, 20+ million views on a music video will only… ONLY benefit an artist. Even if she goes down as one of the worst singers in the world, she will still be known as the person who took a global audience by storm. THAT, carries weight in the music industry — some of the best artists in the world could never accomplish what a seemingly bad singer did.
It goes against every logical argument (at least personally) but for whatever reason, “Friday” would probably pave the way for Rebecca’s singing career. This is because she has haters and supporters in the MILLIONS. Her virality has indeed become an unstoppable virus; any positive or negative comment at this point will simply further her cause. It is a guarantee that we’ll see more of Rebecca Black in the future; what interests me is how she will ride this wave.
One day on my daily feeds, I came across an article by Talyor Ellwood, a social media coach and owner of the website Imagine Your Reality.
This article had a seemingly inconspicuous title: Being Personal on Facebook as a Marketing Strategy.
I read on particularly because I was partial to that kind of thinking. At least, I was prior to reading the actual article.
A disclaimer: This is not a response to the article or her opinions; these are simply my own thoughts on the subject.
This is an age old question that I dare not even answer. Not only do I not have the expertise or experience required to even fathom making a judgment call on that, but there are also countless case studies that both support and disprove the theory that personality on Facebook is an ideal corporate strategy. What I am saying is the reason why this question does not have an answer – it’s different for everyone and will/won’t work on a case-by-case basis.
Facebook, fundamentally, allows for the creation and interaction of and between your own social network. That’s all it does. The content and context of that interaction differs as much as there are different types of people in your friend’s list. Sometimes, your personality shines and on others, it severely backfires on you. That’s simply how ANY relationship works.
I think that this is the curse of any business-minded individual or corporation. We are so desensitized to formulaic models and tried-and-true theories that we expect the same to apply in social media. But, I hope we remember that social media is just that – SOCIAL. Motivation, personality, communication – these social factors and elements in our daily interactions never had any scientific reasoning behind them and probably never will.
But, between you and me, that’s exactly why I like waking out of bed every morning.
The New Year has come and gone, resolutions have been made and broken and everyone is coming back to reality.
That reality being: “The economy still sucks.”
I’ll admit it – technically, I am jobless. I have been actively checking literally everywhere for possible jobs but it seems that hiring hasn’t quite picked up yet. There’s a good… or rather, “better” outlook for employment in 2011 but reality doesn’t allow me and a lot of you out there the luxury of waiting for that to happen.
So, fellow social media-lists, what do we do about it? Hint: This is a trick question.
That’s because your job never really stops when you voluntarily or forcibly leave your company: you are still working in social media. As the social media industry is still new and unconventional, I believe it also follows that the notion of a “social media job” is also new and unconventional.
That’s the beauty and curse of working in social! You are constantly connected to the job – Your personal branding always needs improvement, your writing skills constantly need polishing and your network can always go bigger. Your reputation as a social media specialist does NOT require you working for a company; Building your experience, your social media identity and credibility IS your job – you learn your skills to sell and companies just so happen “buy” you when they see fit.
When you signed the figurative contract to work in social media, you became your own business and your own entrepreneur. Your product is your skills, your marketing is your online brand and your consumer channel is your social network. Companies, or rather, customers, will “buy” into you more if you have a strong brand identity, following, ability to create content, etc.
Here’s some excellent links to help you further along in your job: to build yourself, your network and your skills to find a paying customer.
Mashable – 19 Resources to help you land a job in 2011 – Get yourself noticed by growing your network.
Copyblogger – Copywriting 101 – Don’t let the site’s name fool you – even in just publishing within social media, I find copywriting skills to be a must.
Daily Blog Tips – The Art of Leveraging your Blog – Perfect your writing and marketing skills. You just might be surprised.
ProBlogger – Make Money Blogging – Have people buy into what you love to write!
Feel free to share your own tips in the comments! If I receive enough, I will edit this post as a compilation for all.
Just a quick update: the blog from tweetliving.blogspot.com will now be permanently moved to tweetforaliving.wordpress.com.
Migration will be happening over the next 24 hours, with a bunch of new updates right behind it!